Founded in 2012, Front General Store began as a small space off the Brooklyn Flea, growing from a quiet corner into a full storefront under the Brooklyn Bridge.
We curate vintage clothing, vintage jewelry, rare new-old-stock, and everyday tools from around the world. Over time, we’ve also introduced our own original designs, shaped by years of studying archival details and built with materials chosen for lasting wear. These pieces are made to be approachable and functional, for those who love getting dressed, and for those who don’t think twice about it — garments that simply feel right.
Front is rooted in a slower way of living. We believe in daily objects with quiet charm and garments that feel better with age, as well as good things made well, whether found, reimagined, or made from scratch.
